Updated: Sep 24, 2021
When it comes to running a successful marketing campaign, it is pretty hard to argue with what Google has to say. They deliver the simplest form of services. Google doesn’t just promote the spirit of its own innovation, it also encourages its audience to participate in self discover, telling them they have the potential to make the most out of the interne, out of the web.
Are you targeting the correct audience? If all your marketing efforts are not focusing on your customers, it’s a waste of money and effort. You need to focus on your customers and you should be able to recognize your ideal customer so that you can base your efforts on those customers.
What is the gender, age, or job profile of your customer? What are your customers’ abilities, interests, likes, dislikes, etc? When you do a proper audit, you will know your customer inside out. You are busy promoting your brand with zeal. You might be looking to send out a message, increase your followers, or improve your conversion rate. For each thing you want your audience to do, you will need to have a call to action that is effective. In fact, this call to action is a key part of promoting your brand and engaging with your customers, yet another reason why a brand audit can be extremely beneficial.
Let’s have a quick look at the best brand audit process.
1. Learn how your company is placing across the internet. There are many tools you can use to see where your brand is being mentioned – Google Search, Social Mention, Google Alerts, etc. You should be monitoring whether your brand is doing good or bad, where it needs to be improved, what your customer base is, what their needs are, and whether you have any bad reviews.
2. Take time to analyze your content. This can be tedious but since your content plays such an important role in your brand becoming established, it is worth your time to do a solid SEO audit. In fact, it’s mandatory. Check how your pages are ranking, identify the purpose of each page, and figure out if the information is properly targeting your audience.
3. Make sure to analyze your traffic being generated on your site. It’s an important part of your brand audit so that you can see how your site is attracting visitors.
4. Monitor your social media channels and see what your customers are saying. Anytime there are complaints address them immediately. Make sure your interaction with your customers has the tone you want.
Managing your online brand and your engagement with your customers means you need to always be focused on what’s going on.